From Search to Selection: Why AI Visibility Matters for DCs
Your Practice / Business

From Search to Selection: Why AI Visibility Matters for DCs

And How to Become the Provider AI Recommends Most

Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.

Mark Sanna, DC, ACRB Level II, FICC
Listen to this article
Current Issue
Get the Issue
Previous Webinar
Editor's Picks
Healthcare / Public Health  |  DIGITAL EXCLUSIVE
We Are Not Therapists: Clinical Excellence Is Redefining Chiropractic’s Role in Modern Healthcare
We Are Not Therapists: Clinical Excellence Is Redefining Chiropractic’s Role in Modern Healthcare

Chiropractic has historically faced challenges in how it is perceived within the broader healthcare system. Too often, we have been viewed as technicians or therapists rather than providers capable of managing complex spine-related conditions. One of the most important factors contributing to this is the level at which we choose to practice. When we elevate our clinical standards, when we deepen our understanding, and when we commit to evidence-based, demonstrable care, the perception begins to shift.

Shane Davidson, DC, FPSC
Listen to this article
Chronic / Acute Conditions
Treating Fascia, Relieving Severe Musculoskeletal Problems
Treating Fascia, Relieving Severe Musculoskeletal Problems

Fascia is a collagen‑ and elastin‑rich tissue that combines tensile strength with elasticity and possesses its own contractile behavior. When muscle activity begins, mechanoreceptors such as muscle spindles relay rapid feedback to the central nervous system, and this requires fascia with healthy viscosity so that spindle cells, Pacini, and Ruffini receptors can deform and glide normally.

Jeffrey Tucker, DC, DACRB
Listen to this article
Diagnosis & Diagnostic Equip
When Radiculopathy Isn’t Radiculopathy: A Clinical Series (Pt. 4)
Supscapularis Syndrome
Supscapularis Syndrome: The Upper-Extremity Analog to Piriformis Syndrome

Subscapularis syndrome is introduced here as a clinically relevant and underrecognized source of upper-extremity pseudo-radiculopathy. Similar to piriformis syndrome, it reflects a functional disorder in which deep stabilizing muscle dysfunction – rather than primary nerve-root compression – drives symptoms that mimic radiculopathy.

Ken Kaufman, DC
Listen to this article
Featured

From Clinic to Courtroom: When the Patient Chart Becomes Evidence

Most chiropractors in personal-injury practice treat injuries and support patient recovery. What many do not anticipate is that their documentation will be reviewed not only by other healthcare providers, but also by insurance carriers, defense attorneys and, in some cases, the courts. The documentation created during treatment becomes the foundation of the case and will be scrutinized by both sides, either to establish a strong claim or to identify and highlight weaknesses.

Pankti Fadia, DC, JD
Listen to this article
Reader Favorites
Your Practice / Business  |  DIGITAL EXCLUSIVE
Branding: Is It Necessary for Your Chiropractic Practice?
Branding: Is It Necessary for Your Chiropractic Practice?

Branding is crucial for attracting new patients as a chiropractor because it establishes a strong and memorable identity that builds trust and resonates with potential patients. According to a study by Nielsen, 59% of consumers prefer to buy products and services from familiar brands they trust.

Carolyn KreuzKamp, BS, MBA
Chronic / Acute Conditions
An Unrecognized Cause of Toe Pain
An Unrecognized Cause of Toe Pain
Flexor Hallucis Longus Entrapment: Diagnosis, Correction

While excessive pronation is almost always blamed for the development of functional hallux limitus, a frequently overlooked cause of this condition occurs when the flexor hallucis longus tendon gets trapped in the retrotalar pulley located behind the medial malleolus. This condition is particularly common in classical ballet dancers, gymnasts, figure skaters, and soccer players.

Thomas Michaud, DC
Listen to this article
Headaches & Migraines
Theater Headaches: A Surprising Cause
Theater Headaches: A Surprising Cause

As you know, chiropractic physicians are trained to evaluate and manage patients with cervicogenic headaches. Yet we may become overconfident with our diagnosis and misdiagnose the condition if we are not inquisitive during our initial patient interview. This putative case report should be most interesting to our chiropractic specialists, especially those who have earned a DABCI.

James Lehman, DC, DIANM
Listen to this article
Your Practice / Business
Patient Safety: Facing the Facts
Patient Safety: Facing the Facts

Clinical errors are a significant challenge, and nearly every person will experience a diagnostic error in their lifetime. As health care providers, we take an oath to “first do no harm” to our patients. And since it is never our intention to do harm to our patients, it is time the health care industry in general faced the facts of how our actions or inactions are putting our patients in harm’s way.

Scott Munsterman, DC, FICC, CPCO
Carpal Tunnel / Extremities / Neuropathy
Unlock Relief: Nerve Flossing for CTS
Unlock Relief: Nerve Flossing for CTS

It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.

Charles Annunziata, DC, CFMP