The Report of Findings Is Not a Sales Pitch
Your Practice / Business

The Report of Findings Is Not a Sales Pitch

Four Tips to Make Every ROF a Two-Way Conversation

You have the patient's history, the findings and a proposed plan. Now comes the report of findings. For many DCs, this can become a polished presentation: the doctor talks, the patient listens, and the final question is whether the patient wants to proceed. That may be the wrong model. An effective report of findings is a conversation in which the patient needs to understand what you found, why it matters, what the reasonable options are, and what happens next.

Dynamic Chiropractic Staff
Upcoming Webinar
Previous Webinar
Previous Webinar
Editor's Picks
Healthcare / Public Health  |  DIGITAL EXCLUSIVE
Stroke Timing and Vertebral Artery Dissection: What the Window Suggests
Stroke Timing and Vertebral Artery Dissection: What the Window Suggests
Chronology: An Important Factor Dispelling a Causal Relationship With Cervical Manipulation

For an unsuspecting consumer, medical doctor or attorney, the sequence may appear obvious: “I had my neck adjusted and then had a stroke.” A physician encountering the case after the fact may see the same temporal relationship. And in a legal proceeding, the fact that treatment preceded the stroke can become a particularly powerful narrative. But a chronological reconstruction can tell a very different story.

John T. Salvucci, Esq.
Listen to this article
Billing / Fees / Insurance
A Challenge to the AMA’s CPT Monopoly
A Challenge to the AMA's CPT Monopoly

A federal lawsuit challenging the American Medical Association’s (AMA) control of the Current Procedural Terminology (CPT) code set could have a practical consequence for doctors of chiropractic and other healthcare providers: potentially less costly and more open access to the coding infrastructure used by their practices, billing companies and software vendors. The complaint asks the court to declare that PRA can reproduce and publish the CPT code set without infringing the AMA’s copyright.

Dynamic Chiropractic Staff
Listen to this article
Your Practice / Business
From Search to Selection: Why AI Visibility Matters for DCs
From Search to Selection: Why AI Visibility Matters for DCs
And How to Become the Provider AI Recommends Most

Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.

Mark Sanna, DC, ACRB Level II, FICC
Listen to this article
Featured

The Better Road to Retention

Why Patients Can Disengage (and How to Solve the Problem)

A patient finishes treatment, feels better and disappears. From the patient's perspective, that may feel like a success. From the practice's perspective, the story may be more complicated. Patient retention is often treated as a marketing problem. It may be more useful to think of it as a patient-experience problem. Here's what you can do to maximize your patients' experience - and dramatically increase the odds they'll keep coming back.

Dynamic Chiropractic Staff
Reader Favorites
Headaches & Migraines
Improving Your Headache Care: New Guideline
Improving Your Headache Care: New Guideline
Chiropractic Guideline Clarifies Care for Cervicogenic and Tension-Type Headache

The clinical picture around headache is often murkier than the textbook version. Is this cervicogenic? Tension-type? Both? And what does the evidence actually support for treatment? A new clinical practice guideline offers something the field has genuinely been missing: current, comprehensive, evidence-based guidance for the chiropractic and integrative management of CGH and TTH.

Nick Karapasas, DC, MS
Listen to this article
Patient Education  |  DIGITAL EXCLUSIVE
Three Tools for Three Audiences
Three Tools for Three Audiences
Media Resources to Promote Chiropractic and Your Practice

A book, video or other form of media has the ability to educate the reader/viewer in an authoritative manner that can overwrite prejudices, particularly if the information is well-written or presented and consistently documented. Media can challenge misbeliefs in a way you might feel awkward to do one-on-one. As you promote chiropractic and your practice, there are at least three audiences you should be thinking about. Fortunately, there are now three tools designed to speak to these three audiences.

Donald Petersen Jr., BS, HCD(hc), FICC(h)
Billing / Fees / Insurance
Want to Keep Getting Paid?
Want to Keep Getting Paid?
Medicare: What’s Changed and What to Check Now

Medicare and federal transaction rules continue to change how practices verify eligibility, identify beneficiaries, work with vendors, and exchange claims-related documentation. Some of these changes are new as of 2026. Others are important reminders that still trip up offices. Let's take a look at what's changed and what you need to do now.

Ty Walcott, DC
Listen to this article
Your Practice / Business
Patient Safety: Facing the Facts
Patient Safety: Facing the Facts

Clinical errors are a significant challenge, and nearly every person will experience a diagnostic error in their lifetime. As health care providers, we take an oath to “first do no harm” to our patients. And since it is never our intention to do harm to our patients, it is time the health care industry in general faced the facts of how our actions or inactions are putting our patients in harm’s way.

Scott Munsterman, DC, FICC, CPCO
Chronic / Acute Conditions
An Unrecognized Cause of Toe Pain
An Unrecognized Cause of Toe Pain
Flexor Hallucis Longus Entrapment: Diagnosis, Correction

While excessive pronation is almost always blamed for the development of functional hallux limitus, a frequently overlooked cause of this condition occurs when the flexor hallucis longus tendon gets trapped in the retrotalar pulley located behind the medial malleolus. This condition is particularly common in classical ballet dancers, gymnasts, figure skaters, and soccer players.

Thomas Michaud, DC
Listen to this article