Naren Arulrajah

Naren Arulrajah is president and CEO of Ekwa Marketing (www.ekwa.com), a complete Internet marketing company that focuses on SEO, social media, marketing education and the online reputations of chiropractors.

Previous Articles

Harness the Power of Reddit Marketing
Reap Dividends With Influencer Marketing
Google Webmaster Tools to the Rescue
Easy Ways to Increase Activity on Your Facebook Page
Key Steps in Targeting Your Demographic With Online Content
How to Use Mid-Level Providers to Grow Your Practice
Use YouTube to Maximize Your Practice Website's Potential
Key Elements of a Truly Responsive Mobile Website
Generate Maximum Marketing Impact With SlideShare
Is Your Website Mobile Responsive?
How to Write an Effective Blog (While You're Busy Being a DC)
How to Use Online Video as a Tool to Market Your Practice
January 15, 2015 (Vol. 33, Issue 02)
Web Marketing: Content Is King
November 15, 2014 (Vol. 32, Issue 22)
How to Conduct a Basic SEO Audit of Your Practice
February 15, 2014 (Vol. 32, Issue 04)
21st Century Marketing: Five Ways to Use Social Networks as a Customer-Service Tool
December 1, 2013 (Vol. 31, Issue 23)
Search-Engine Optimization: 6 Tips to Generate New Patients Using SEO
October 1, 2013 (Vol. 31, Issue 19)
Chiropractic Marketing in the Age of Social Media: 5 Effective Strategies
August 15, 2013 (Vol. 31, Issue 16)
6 Internet Marketing Blunders to Avoid
July 15, 2013 (Vol. 31, Issue 14)
Web 101: Site Essentials
June 15, 2013 (Vol. 31, Issue 12)
Internet Marketing: Let's Talk Strategy
May 1, 2013 (Vol. 31, Issue 09)
Trending
News / Profession
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care

For chiropractors practicing today, Dr. Warren Hammer’s legacy is particularly visible in several areas that have become familiar components of modern musculoskeletal care: his early work with the Graston Technique and instrument-assisted soft-tissue mobilization; his extensive writing and teaching on functional soft-tissue examination and treatment; his role in bringing fascial manipulation to U.S. clinicians; and his decades spent educating chiropractors and other health professionals.

Dynamic Chiropractic Staff
Education & Seminars
Chiropractic Colleges in Crisis
Chiropractic Colleges in Crisis

Financial pressure, enrollment declines and institutional challenges are emerging at several U.S. chiropractic colleges. Life Chiropractic College West's and Life University's struggles may be the most talked about but appear to be part of a larger story. And with recent USDE requirements threatening to hamstring federal student financing for DC degree programs, chiropractic education is facing questions for which it has no immediate answers.

 |  Digital Exclusive
Dynamic Chiropractic Staff
Chiropractic
Where Were You When the World Stopped Turning?
Where Were You When the World Stopped Turning?

More than 100 doctors of chiropractic participated in relief efforts following the Sept. 11, 2001 terrorist attacks that left 2,753 dead and far more than the New York City skyline forever altered. Dr. Richard Gorgo Jr. was one of those DCs who selflessly donated his time, skill and compassion during that surreal, yet all-too-real moment in history. This is his remarkable story, originally published on the 10-year anniversary in 2011. Where were you when the world stopped turning? For Dr. Gorgo, the answer is Ground Zero.

Richard Gorgo Jr., DC