Naren Arulrajah

Naren Arulrajah is president and CEO of Ekwa Marketing (www.ekwa.com), a complete Internet marketing company that focuses on SEO, social media, marketing education and the online reputations of chiropractors.

Previous Articles

Harness the Power of Reddit Marketing
Reap Dividends With Influencer Marketing
Google Webmaster Tools to the Rescue
Easy Ways to Increase Activity on Your Facebook Page
Key Steps in Targeting Your Demographic With Online Content
How to Use Mid-Level Providers to Grow Your Practice
Use YouTube to Maximize Your Practice Website's Potential
Key Elements of a Truly Responsive Mobile Website
Generate Maximum Marketing Impact With SlideShare
Is Your Website Mobile Responsive?
How to Write an Effective Blog (While You're Busy Being a DC)
How to Use Online Video as a Tool to Market Your Practice
January 15, 2015 (Vol. 33, Issue 02)
Web Marketing: Content Is King
November 15, 2014 (Vol. 32, Issue 22)
How to Conduct a Basic SEO Audit of Your Practice
February 15, 2014 (Vol. 32, Issue 04)
21st Century Marketing: Five Ways to Use Social Networks as a Customer-Service Tool
December 1, 2013 (Vol. 31, Issue 23)
Search-Engine Optimization: 6 Tips to Generate New Patients Using SEO
October 1, 2013 (Vol. 31, Issue 19)
Chiropractic Marketing in the Age of Social Media: 5 Effective Strategies
August 15, 2013 (Vol. 31, Issue 16)
6 Internet Marketing Blunders to Avoid
July 15, 2013 (Vol. 31, Issue 14)
Web 101: Site Essentials
June 15, 2013 (Vol. 31, Issue 12)
Internet Marketing: Let's Talk Strategy
May 1, 2013 (Vol. 31, Issue 09)
Trending
News / Profession
Corporate Medicine’s Attack on Chiropractic
Corporate Medicine’s Attack on Chiropractic

The chiropractic profession is under a sophisticated and relentless assault from corporate medicine, so strategically executed that most don’t even recognize it happening. The campaign is powerful, calculated, and well-funded, demonstrated by its covert tactics and the millions being invested to carry it out. Corporate medicine's endgame wants only two things from chiropractic: all our patients and all our money – and it is getting it.

 |  Digital Exclusive
Mark Studin, DC, FPSC, FASBE(C), DAAPM
Chronic / Acute Conditions
Chiropractic Management of a Recalled Cervical Disc Implant
Chiropractic Management of a Recalled Cervical Disc Implant

Over the past two decades, more than 18 million spinal surgeries have been performed in the United States, and cervical disc replacements represent a fair share of those. Device recalls due to design flaws can place patients in difficult clinical situations, especially those who are symptomatic and reluctant to undergo revision surgery. This case highlights the role of chiropractors in managing complex postsurgical patients, particularly those with recalled spinal implants. 

Ronald Feise, DC
Billing / Fees / Insurance
UnitedHealthcare Removing Prior Authorization for Chiropractic
UnitedHealthcare Removing Prior Authorization for Chiropractic

UnitedHealth Group, parent company of UnitedHealthcare, has announced sweeping changes to its prior-authorization (PA) requirements that will eliminate the requirement for chiropractic care and numerous other healthcare services by the end of 2026. Doctors of chiropractic, other providers and patients have long lamented prior authorization requirements because they can delay needed treatment, limit access and even cause some patients not to pursue care.

Dynamic Chiropractic Staff