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Naren Arulrajah

Naren Arulrajah is president and CEO of Ekwa Marketing (www.ekwa.com), a complete Internet marketing company that focuses on SEO, social media, marketing education and the online reputations of chiropractors.

Previous Articles

Harness the Power of Reddit Marketing
Reap Dividends With Influencer Marketing
Google Webmaster Tools to the Rescue
Easy Ways to Increase Activity on Your Facebook Page
Key Steps in Targeting Your Demographic With Online Content
How to Use Mid-Level Providers to Grow Your Practice
Use YouTube to Maximize Your Practice Website's Potential
Key Elements of a Truly Responsive Mobile Website
Generate Maximum Marketing Impact With SlideShare
Is Your Website Mobile Responsive?
How to Write an Effective Blog (While You're Busy Being a DC)
How to Use Online Video as a Tool to Market Your Practice
January 15, 2015 (Vol. 33, Issue 02)
Web Marketing: Content Is King
November 15, 2014 (Vol. 32, Issue 22)
How to Conduct a Basic SEO Audit of Your Practice
February 15, 2014 (Vol. 32, Issue 04)
21st Century Marketing: Five Ways to Use Social Networks as a Customer-Service Tool
December 1, 2013 (Vol. 31, Issue 23)
Search-Engine Optimization: 6 Tips to Generate New Patients Using SEO
October 1, 2013 (Vol. 31, Issue 19)
Chiropractic Marketing in the Age of Social Media: 5 Effective Strategies
August 15, 2013 (Vol. 31, Issue 16)
6 Internet Marketing Blunders to Avoid
July 15, 2013 (Vol. 31, Issue 14)
Web 101: Site Essentials
June 15, 2013 (Vol. 31, Issue 12)
Internet Marketing: Let's Talk Strategy
May 1, 2013 (Vol. 31, Issue 09)
Trending
Your Practice / Business
Should You Use Cash, Loan or Lease for Equipment Purchases?
Should You Use Cash, Loan or Lease for Equipment Purchases?

Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?

Jamy Antoine, BS, DC, BCN
Politics / Government / Legislation
2024 Elections: Our Best Chance to Be a Player Again
2024 Elections

Some pundits say that the upcoming presidential and congressional races, and many local races, might be the most consequential in our country’s history. We do not have the choice of sitting on the sidelines and hoping our patients will carry our water.  Unlike other medical professions such as physical therapists, podiatrists, nurses, etc., the health care class (AMA) will not protect us. We must be in the game.

Garrett Cuneo, BA
Chronic / Acute Conditions
Evaluating Shoulder Pain - More Than the Rotator Cuff
Evaluating Shoulder Pain - More Than the Rotator Cuff

The most common condition affecting the shoulder is rotator-cuff disease. From acute tears to chronic tendinopathy, it’s common and needs a thorough workup. In fact, even asymptomatic shoulders can have full-thickness rotator-cuff rears in up to 40% of instances. Let’s look at additional conditions that can present to the office with weakness, loss of motion and pain in the shoulder beyond rotator-cuff tears.

Donald DeFabio, DC, DACBSP, DABCO