Naren Arulrajah

Naren Arulrajah is president and CEO of Ekwa Marketing (www.ekwa.com), a complete Internet marketing company that focuses on SEO, social media, marketing education and the online reputations of chiropractors.

Previous Articles

Harness the Power of Reddit Marketing
Reap Dividends With Influencer Marketing
Google Webmaster Tools to the Rescue
Easy Ways to Increase Activity on Your Facebook Page
Key Steps in Targeting Your Demographic With Online Content
How to Use Mid-Level Providers to Grow Your Practice
Use YouTube to Maximize Your Practice Website's Potential
Key Elements of a Truly Responsive Mobile Website
Generate Maximum Marketing Impact With SlideShare
Is Your Website Mobile Responsive?
How to Write an Effective Blog (While You're Busy Being a DC)
How to Use Online Video as a Tool to Market Your Practice
January 15, 2015 (Vol. 33, Issue 02)
Web Marketing: Content Is King
November 15, 2014 (Vol. 32, Issue 22)
How to Conduct a Basic SEO Audit of Your Practice
February 15, 2014 (Vol. 32, Issue 04)
21st Century Marketing: Five Ways to Use Social Networks as a Customer-Service Tool
December 1, 2013 (Vol. 31, Issue 23)
Search-Engine Optimization: 6 Tips to Generate New Patients Using SEO
October 1, 2013 (Vol. 31, Issue 19)
Chiropractic Marketing in the Age of Social Media: 5 Effective Strategies
August 15, 2013 (Vol. 31, Issue 16)
6 Internet Marketing Blunders to Avoid
July 15, 2013 (Vol. 31, Issue 14)
Web 101: Site Essentials
June 15, 2013 (Vol. 31, Issue 12)
Internet Marketing: Let's Talk Strategy
May 1, 2013 (Vol. 31, Issue 09)
Trending
Education & Seminars
Chiropractic Colleges in Crisis
Chiropractic Colleges in Crisis

Financial pressure, enrollment declines and institutional challenges are emerging at several U.S. chiropractic colleges. Life Chiropractic College West's and Life University's struggles may be the most talked about but appear to be part of a larger story. And with recent USDE requirements threatening to hamstring federal student financing for DC degree programs, chiropractic education is facing questions for which it has no immediate answers.

 |  Digital Exclusive
Dynamic Chiropractic Staff
Women's Health
The Missing Link in Midlife Female Musculoskeletal Pain
The Missing Link in Midlife Female Musculoskeletal Pain

Musculoskeletal pain in perimenopause and menopause reflects a broader physiologic shift rather than an isolated structural problem. Declining estrogen, increased inflammation, metabolic dysfunction, and nervous system dysregulation collectively alter tissue quality, pain perception, and recovery capacity. Recognizing this interconnected model enables clinicians to move beyond symptom management and toward more effective, systems-based care that improves long-term outcomes for midlife women.

Sheila Payton, DC, MS
Chiropractic
Dolly Parton’s Connection to Chiropractic
Dolly Parton's Connection to Chiropractic

As the world remembers Dolly Parton following her death Aug. 25 at age 80, there is a little-known connection to the chiropractic profession worth revisiting: Dolly publicly acknowledged using chiropractic care and another famous entertainer even recalled meeting her at a chiropractor's office.

 |  Digital Exclusive
Dynamic Chiropractic Staff