Many chiropractors have a Facebook account to promote their practice, but few have a thriving Facebook page with lots of activity and strong reader engagement. Is your Facebook page lacking? Here are a few suggestions that can help to reverse this situation.
Listen and Respond
Fans on your chiropractic Facebook page may get disenchanted quickly if they experience a lack of attention from your side. They expect you to listen to their comments, queries, suggestions, concerns and other conversations; and then engage with them creatively. Facebook is not about one-way traffic. It can succeed only when there is a meaningful and regular exchange between you and your audience.
Share Great Content
Content quality is the single most important factor that will determine the amount of meaningful activity your chiropractic Facebook page generates. Post content that is fresh, original, interesting and relevant to your average follower. Engaging content is more likely to appear in news feeds and garner better exposure for your practice over time.
Use Interactive Ideas
Create small and innovative contests or a monthly quiz on Facebook to build more interaction with your followers. You also can occasionally run online surveys and polls to collect feedback and keep the audience involved with your chiropractic practice. Publicize such Facebook contests and interactions over all your social media networks to gain more attention.
Follow Current Trends
Keep track of the kind of news items, articles, blogs and videos that are relevant to your field and may be going viral on the Internet. You can use such hot trends as a theme to create your own unique posts and present a new perspective. Content that deals with current trends is more likely to attract the attention and interest of your target audience.
Use Images and Videos
In general, images and videos achieve far greater engagement over Facebook and other social networks as compared to plain text. Use the power of images and videos creatively to boost engagement on your Facebook page. You can create interesting, original videos and post them on YouTube with a link to your Facebook page. (If you are sharing images and videos of others, make sure to mention the credit when it is due.)
Collaborate for Shared Content
Identify major blogs and other social media accounts that deal with chiropractic and are willing to collaborate for content maximization. It can create win-win relationships whereby both sides achieve higher traffic, and the reader / site visitor gets the best of both worlds. You may even partner with relevant health care brands and other organizations that address the needs of similar demographics as yours.
Make Your Audience Feel Privileged
Sometimes you may offer special rebates on a new chiropractic procedure or product exclusively to your Facebook community. If you have a new article ready to share with the world, try hosting an exclusive preview on your Facebook page. Such efforts will make your audience feel privileged, and improve their engagement and loyalty.
These are just some of the simple ways to add more value to your chiropractic Facebook network. Over a period of time, the network will expand and start showing its impact in terms of greater awareness and publicity for your practice – and that's what it's all about, isn't it?
Editor's Note: The author thanks Vikas Vij, who assisted in the writing of this article.
Continuing to impress the advertising and marketing world, The Foundation for Chiropractic Progress (F4CP) has again been recognized by industry organizations for its excellence in educating consumers on the benefits of chiropractic, this time through social media, newsletters, and demonstrating thought leadership by promoting holistic well-being.
Dr. Louis Sportelli received the Lee-Homewood Chiropractic Heritage Award during the annual conference of the Association for the History of Chiropractic (AHC). During his nearly 60-year career, Dr. Sportelli has embodied the spirit of the award, given to “living individuals who have made outstanding contributions to the chiropractic profession.”
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