Google has provided detailed webmaster guidelines and tools to help individuals and organizations develop their websites more efficiently. Using these tools and guidelines will support the search-engine optimization (SEO) goals for your chiropractic website. To begin with, you can add your website URL to www.google.com/webmasters/tools/home?hl=en on Google Search Console to use the Webmaster Tools for a Google-friendly website. Here are some of the practice benefits of using these tools.
Analyze Keyword Data
You need to monitor the keywords you have used for your website in order to assess which ones are working best for your site and what future course you should adopt regarding the targeted keywords you wish to rank on. Google Webmaster Tools will provide you with valuable data in this regard.
You will gain insights into clicks and impressions, and how the visitors are reaching your website. The click-through rate (CTR) data will let you know what percentage of visitors chose to click on your website link. You also will be able to determine the average position of your website in Google search results.
Google Webmaster Tools allows you to assess your chiropractic website's link profile through its "Links to your Site" feature. It will provide you insights about what websites are linking to your site. This is critical information because Google uses the number and quality of inbound links to determine site page rankings.
The data provided via this tool can be extremely useful in fine-tuning your website for SEO purposes, and work in the direction of garnering high-quality backlinks. The tool also gives you the option to download the backlink URL list in Google Docs and use it for detailed analysis.
Google Webmaster Tools allow you to receive notifications and alerts via email regarding any technical issues with your website or any penalties your site may be attracting. If any misstep with regard to your site architecture, backlinks or other SEO activities has led to your site getting hurt in terms of search rankings by Google, you will instantly receive an alert from Google.
This is the only way to know in case there is manual action taken against your site. Furthermore, if your chiropractic website has been the target of a malicious hacker or if there are any problems with the search-engine spiders crawling through your site, you will receive relevant information from Google via email.
To improve the quality of your site's link profile, Google Webmaster Tools provide you the option of a Link Disavow Tool. You can periodically monitor and go through the inbound links your site is attracting and identify if there are any links of dubious origins, as well as irrelevant or redundant links.
You can remove these unnatural or inorganic links from your website with the Disavow tool. This will raise the quality of your website and eventually impact your Google search rankings in a positive way.
Google encourages website owners to improve and enhance the quality of their sites and achieve the highest search rankings. Google Webmaster Tools is the most authoritative support system available to develop and improve your chiropractic website and meet your online marketing goals.
Editor's Note: The author thanks Vikas Vij, who assisted in the writing of this article.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Some pundits say that the upcoming presidential and congressional races, and many local races, might be the most consequential in our country’s history. We do not have the choice of sitting on the sidelines and hoping our patients will carry our water. Unlike other medical professions such as physical therapists, podiatrists, nurses, etc., the health care class (AMA) will not protect us. We must be in the game.
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