Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
STOP THE PRESS!!
On July 27, 1993, a delegation representing the chiropractic profession was called to meet with Judith Fedeor, senior policy advisor to the Clinton Administration. Included in the legislative delegation were DCs Arnold Cianciulli, Gerard Clum, Stanley Heard, John Hofmann, and Brad McKechnie.
Please see next issue for the results of this important meeting.