Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Claudia Anrig, DC
Claudia Anrig runs a successful chiropractic practice in Fresno, Calif. A 1982 graduate of Life Chiropractic College-West, Dr. Anrig is the editor of Pediatric Chiropractic (now in its second edition) and the founder of Peter Pan Potential, a comprehensive pediatric program and community outreach. For questions or comments, contact Dr. Anrig via her website, www.drclaudiaanrig.com.