The Foundation for Chiropractic Progress has released its 2021 Stakeholders' Report: Making Chiropractic History, which outlines the accomplishments realized by the F4CP and the chiropractic profession in the past year. Here's a recap of just some of what made 2021 a historic year for chiropractic:
The TV Commercial
Chiropractic's Summer Olympics commercial not only aired 25 times and was seen by an estimated 209 million viewers worldwide; it also generated more than 1.2 million impressions on the F4CP homepage and 500,000 social media views. The commercial also won multiple awards including gold "Viddy" and "Telly" honors for video / television excellence.
The Popular Podcast
Launched in 2021, the new "Adjusted Reality" podcast enjoyed more than 30,000 downloads across 30 countries. The 18 podcasts also streamed on various platforms including Spotify, Apple Podcasts, Google Podcasts and Stitcher.
"Adjusted Reality" is hosted by foundation President Dr. Sherry McAllister and features "professional athletes, celebrities, health care professionals, wellness experts and influencers [talking] about their experiences with living sustainable and healthy lifestyles." It is among the top 10 percent of all health and wellness podcasts.
The Mobile Campaigns
The foundation "engaged in In-App Mobile Campaigns with Cleveland University, Keiser University and Texas Chiropractic College. These included streaming video and native ads that generated over 315,000 total video views and more than 18,000 direct clicks to college websites across the three college pilot campaigns."
The Media Resources
The foundation expanded the resources available to its nearly 30,000 members in 2021. Resources available to members included 18 professional / Olympic athlete poster and video testimonials; 100 infographics; 12 customizable community outreach PowerPoint presentations; 12 monthly marketing roadmaps; and much more.
Editor's Note: For other F4CP accomplishments on behalf of chiropractic, review the entire 2021 Stakeholders' Reporthere.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Some pundits say that the upcoming presidential and congressional races, and many local races, might be the most consequential in our country’s history. We do not have the choice of sitting on the sidelines and hoping our patients will carry our water. Unlike other medical professions such as physical therapists, podiatrists, nurses, etc., the health care class (AMA) will not protect us. We must be in the game.
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