Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
New Member of Northwestern Health Sciences University Board of Trustees
Northwestern Health Sciences University announced that it recently appointed Brent Wilde, chief executive officer of Kidney Specialists of Minnesota, to its Board of Trustees. Kidney Specialists of Minnesota is the largest nephrology practice in the Twin Cities and surrounding communities.
Previously, Wilde was senior vice president and chief financial officer of University of Minnesota Physicians. He has also held executive positions at Emergency Physicians, PA; NovoLogix; Fairview Health Services and PreferredOne Management Company.
Wilde holds a Master of Business Administration in new venture management / entrepreneurship from the University of St. Thomas. He is highly skilled in strategic and financial planning, creating high-performing teams, and process improvement.
Source: Northwestern Health Sciences University