Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Palmer College Board of Trustees Announces 2014 Reappointments
The following Palmer College of Chiropractic Board of Trustees members were reappointed at Palmer's recent Certificate Holders meeting and granted three-year appointments to the Board of Trustees effective Jan. 1, 2014:
- Michael Chance, DC, private chiropractic practitioner, Gainesville, Fla.
- John Huston, retired higher education professional, Naples, Fla.
- Ken Koupal, regional president and CEO, U.S. Bank, Davenport, Iowa
- Barry McAlpine, DC, private chiropractic practitioner, Holland, Mich.
- Paul VanDuyne, DC, president and chairman of the board, KJWW Engineering, Rock Island, Ill.
Two members of the Board of Trustees elected not to be reappointed and have resigned: Michael Hahn, DC, private chiropractic practitioner, Bettendorf, Iowa; and Paul Peterson, DC, private chiropractic practitioner, Sacramento, Calif. With these reappointments and resignations, Palmer's Board of Trustees currently has 13 members.
Source: Palmer College of Chiropractic