Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
South-Midwest Forum News
Logan Faculty Promotions
Logan President George Goodman, DC, FICC, and vice president of academic affairs William Ramsey, PhD, have announced the promotions of five members of the college faculty.
Gary Casper, DC, DACBR, chair of Logan's chiropractic science division, has been promoted from associate professor to professor.
Kelly Brinkman, DC, and D. Robert Kuhn, DC, DACBR, have been promoted from assistant professors to associate professors. Dr. Brinkman serves as educational coordinator and long-range planning coordinator for the college and teaches Cox flexion-distraction technique in the chiropractic science division. Dr. Kuhn teaches classes for the Logan radiology department within the college's clinical science division.
Peter Schoeb, DC, has been promoted from instructor to assistant professor in Logan's chiropractic science and clinical science divisions. Dr. Schoeb teaches soft-tissue methods and clinical nutrition.
Promoted from instructor to assistant professor in the chiropractic science division was Rudolf Vrugtman, MBA. Vrugtman teaches Logan's two-trimester office administration course.
Dr. Goodman presented plaques to the faculty members during a meeting on campus in January.