As 2024 winds down and 2025 draws near, let’s revisit the chiropractic profession’s year, as told through the pages of Dynamic Chiropractic. We’ve selected one article per month to highlight (not including this month / issue), providing a quick summary and the URL to the full article on DynamicChiropractic.com.
January: Chiropractic
“A Giant Has Fallen: Remembering Dr. Gerry Clum” – By DC Staff
Chiropractic leaders pay tribute to Dr. Gerry Clum following his passing. Dr. Clum served as the first president of Life Chiropractic College West and had leadership roles in various other chiropractic organizations including the ICA, WFC, ACC and F4CP. Read Here
February: Health Care
“New Guideline on Chronic LBP: Global Impact” – By DC Staff
The World Health Organization’s (WHO) “Guideline for Non-Surgical Management of Chronic Primary Low Back Pain in Adults in Primary and Community Care Settings” includes a recommendation for “spinal manipulative therapy,” which includes chiropractic. Read Here
March: Patients
“Chiropractor Dr. Alessandra Colón on "The TODAY Show" – By DC Staff
Alessandra Colón, DC, star of the TLC reality Series “Crack Addicts,” appears on NBC’s “The TODAY Show" in January. Her segment was titled, “Myth vs. Fact: Everything You Need to Know About Optimal Body Alignment from a Chiropractor." Read Here
April: Education
“Chiropractic Education Goes Public” – By DC Staff
The University of Pittsburgh School of Health and Rehabilitation Sciences announces it will begin offering a Doctor of Chiropractic program in fall 2025 – the first program at a research-intensive public university in the U.S. Read Here
May: Research
“All the Ways DCs Top MDs for Spinal Pain” – By DC Staff
A systematic review that compares the cost of caring for patients with spine-related pain finds that chiropractic management results in lower downstream utilization and cost compared to medical management in terms of diagnostic imaging, opioid use, surgery and numerous other variables. Read Here
June: Consumers
“Chiropractic Commercial Airs During the Masters” – By DC Staff
The Foundation for Chiropractic Progress’ (F4CP's) 30-second, consumer-focused golf commercial aired 17 times during the Masters Tournament, April 8-14 on The Golf Channel, reaching 1.5M+ households. Read Here
July: Chiropractic
“The Powerful Chiropractic Touch” – By Don Petersen Jr., Publisher
A systematic review and multilevel meta-analysis examining the power of touch to improve physical and mental health reinforces the impact you have on patients under your care compared to conventional medical management. Read Here
August: Practice
“The Pros and Cons of AI Marketing” – By Antonio Arias
Is artificial intelligence (AI) the next big tool for your practice – or a big headache? One thing’s for certain: AI isn’t going away. Learn about the benefits – and risks – of adopting AI as a marketing / practice-enhancement tool. Read Here
September: Clinical
“Taking Care of Your Zebra Patients” – By Dr. Cecilia Duffy
If you’ve ever treated a patient who can’t tolerate the standard chiropractic approach and doesn’t improve like other patients under your care, you’re dealing with a zebra patient. Here’s how to care for them appropriately. Read Here
October: Financial
“Should You Use Cash, Loan or Lease for Equipment Purchases?” – By Dr. Jamy Antoine
As more DCs expand their clinical toolbox beyond the adjustment, this question becomes all the more relevant. Learn which financial strategy is the most prudent the next time you’re in the market for a new service or clinical tool. Read Here
November: Insurance
“UHC/Optum Requires Preauthorization for Medicare-Covered Chiropractic Services” – By Sam Collins
As of Sept. 1, 2024, UHC/Optum is requiring prior authorization for Medicare-covered chiropractic services (when billed with the AT-modifier) delivered in office and outpatient hospital settings, excluding services in the home. Is it a dangerous insurance precedent? Read Here
You can read the full articles (again or for the first time) on DynamicChiropractic.com – along with all the other great news and information in each and every issue of the publication. Here’s to an even better 2025 for chiropractic!
