The Foundation for Chiropractic Progress’ (F4CP's) new 30-second, consumer-focused golf commercial aired 17 times during the Masters Tournament, April 8-14 on The Golf Channel, reaching 1.5M+ households. The commercial showcases the impact of a golf swing on the human body and how chiropractic helps golfers, and people of all ages, maintain their health.
As part of the F4CP's 2024 campaign, “Made Possible by Chiropractic,” the foundation is producing four additional consumer-focused commercials launching during the major championships of pickleball and rodeo. The commercials, estimated to reach up to 100 million households, will build public awareness regarding how everyone can follow the lead of athletes who consistently benefit from chiropractic care.
The commercials encourage consumers to find a doctor of chiropractic near them on F4CP’s national Find a Doctor (FAD) Directory. Inclusion in the directory is among the benefits enjoyed by F4CP individual and group members. Members can also utilize the commercial on their social media pages and in their clinic reception rooms.
Recent laws in New Jersey and California represent a disturbing trend that will negatively impact a practice’s ability to collect monies from patients, as well as expose them to significant penalties if the practice does not follow the mandatory guidelines to a T. Please be aware that a similar law may be coming to your state. The time to act is before the law is passed.
Each year, ICD-10-CM is updated on Oct. 1. For 2026, there are 74,179 total codes, with 487 additions, 28 deletions and 38 revisions. Code changes are based on date of service, not the claim submission date. Services performed on/after Oct. 1 must use the new codes. While no changes affect the common spinal or extraspinal codes most frequently used by DCs, several updates may still affect your claims – particularly for comorbidities, referred pain, or trauma cases.
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Southern California University of Health Sciences has entered into an agreement with Pacific College of Health and Science whereby PCHS’ San Diego and Chicago campuses – including students, faculty, staff, and academic programs – will join SCU effective May 2026, pending regulatory approval. Founded in 1986 as Pacific College of Oriental Medicine, PCHS is not only the largest acupuncture / herbal medicine school in the U.S., but also offers integrative health curriculum in holistic nursing and massage therapy.
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