The Foundation for Chiropractic Progress’ (F4CP's) new 30-second, consumer-focused golf commercial aired 17 times during the Masters Tournament, April 8-14 on The Golf Channel, reaching 1.5M+ households. The commercial showcases the impact of a golf swing on the human body and how chiropractic helps golfers, and people of all ages, maintain their health.
As part of the F4CP's 2024 campaign, “Made Possible by Chiropractic,” the foundation is producing four additional consumer-focused commercials launching during the major championships of pickleball and rodeo. The commercials, estimated to reach up to 100 million households, will build public awareness regarding how everyone can follow the lead of athletes who consistently benefit from chiropractic care.
The commercials encourage consumers to find a doctor of chiropractic near them on F4CP’s national Find a Doctor (FAD) Directory. Inclusion in the directory is among the benefits enjoyed by F4CP individual and group members. Members can also utilize the commercial on their social media pages and in their clinic reception rooms.
On Jan. 24 1978, the New Zealand governor-general referred to a Commission of Inquiry an investigation to determine the desirability of providing for reimbursement of chiropractic benefits under the New Zealand Social Security Act and the New Zealand Accident Compensation Act. The commision's findings would impact chiropractic worldwide for decades to come.
As chiropractors, we observe signs and symptoms as colors on an artist’s palette, melding them together to determine how they affect the speed, fluency, quality, and ease of activities of daily living. We communicate this vision to our patients in a report of findings. However, converting that vision into the International Classification of Diseases Clinical Modification (ICD-CM) coding language presents challenges.
After more than 12 years of effort, the Pro Baseball Chiropractic Society (PBCS) has member DCs serving every team in MLB. Working as part of the health care teams with athletic trainers and medical physicians, these highly skilled chiropractors help keep their players on the field and in optimal health.
