Continuing to impress the advertising and marketing world, The Foundation for Chiropractic Progress (F4CP) has again been recognized by industry organizations for its excellence in educating consumers on the benefits of chiropractic, this time through social media, newsletters, and demonstrating thought leadership by promoting holistic well-being.
Trending: CBD / Hemp Oil
A recent survey of DCs regarding cannabidiol (CBD) / hemp oil provides food for thought as to the viability of CBD-based products as a component of chiropractic patient care. Here are some observations from the executive summary of the survey:
Almost one in four DCs have used a CBD / hemp oil topical product for self-care and report it worked great. Another 10 percent have used such a product and believe it worked as well as a non-CBD topical. Almost 40 percent have not tried a CBD / hemp oil topical yet, but expect to do so.
Nearly a quarter (23 percent) currently use or offer CBD / hemp oil topicals to their patients. More than half are considering offering topical products (56 percent) and sublingual / ingestible products (58 percent).
Almost 60 percent of respondents believe "CBD / hemp oil has health benefits beyond topical pain relief," (34 percent "very true," 26 percent "somewhat true"). When asked what they use or would use CBD / hemp oil sublingual / ingestible products for, inflammation (72 percent), anxiety (61 percent), insomnia (47 percent), PTSD (46 percent) and immune / autoimmune issues (35 percent) were the top choices.
Most DCs believe CBD / hemp oil products have health benefits beyond topical pain relief (59 percent) and are the latest advance in addressing topical pain (57 percent). Only 20 percent believe they are a fad.
Source: MPA Media / DC CBD / Hemp Oil Survey. Completed May 1, 2018.