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Randy Gerson

Randy Gerson, director of marketing for BioPharma Scientific, has more than 20 years of marketing experience and has worked with companies including Xerox, FedEx/Kinkos, Experian and Unitrin Direct. He has participated on many personal and professional boards over his career and is past president of the San Diego Direct Marketing Association. Contact him with questions or comments regarding this article at (858) 622-9493, ext. 13, or rgerson@biopharmasci.com.

Previous Articles

Traditional Marketing Techniques That Work
October 21, 2010 (Vol. 28, Issue 22)
The Digital Landscape: E-Marketing and Social Media
September 9, 2010 (Vol. 28, Issue 19)
First Things First: Marketing Program Essentials
July 29, 2010 (Vol. 28, Issue 16)
Why Marketing Matters
June 17, 2010 (Vol. 28, Issue 13)
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Chiropractic
Would You Rather Be a Chiropractic Therapist?
Would You Rather Be a Chiropractic Therapist?

Because they have yet to pass national legislation protecting the chiropractic profession, Japanese DCs are in a similar situation that U.S. DCs faced. We were fortunate enough to be able to pass chiropractic licensure state by state. The DCs in Japan must accomplish this nationally, which has proved to be an extremely difficult task. And in spite of their efforts, Japanese DCs are currently faced with two chiropractic professions.

Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher
Personal Injury
9 Delayed-Onset MVA Injuries (Pt. 1)
9 Delayed-Onset MVA Injuries

This article focuses on nine severe injuries that are generally not diagnosable until the third to fourth week following the date of injury, including how to diagnose these severe injuries. The discovery of any of these injuries early can make a significant difference in the case outcome.

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Troy Freiheit, DC
Whiplash / Neck Pain
Whiplash-Associated Disorder: Use of O’Donoghue’s Maneuver
Whiplash-Associated Disorder: Use of O’Donoghue’s Maneuver

Recently, I taught a 12-hour whiplash class to a group of chiropractors for continuing education. I taught that performing O’Donoghue’s maneuver enabled the providers to differentiate cervical strain from sprain. To my surprise, one of the attendees stated that it is not possible to diagnose a cervical strain and sprain with a whiplashed patient using O’Donoghue’s maneuver.

James Lehman, DC, MBA, DIANM