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Randy Gerson

Randy Gerson, director of marketing for BioPharma Scientific, has more than 20 years of marketing experience and has worked with companies including Xerox, FedEx/Kinkos, Experian and Unitrin Direct. He has participated on many personal and professional boards over his career and is past president of the San Diego Direct Marketing Association. Contact him with questions or comments regarding this article at (858) 622-9493, ext. 13, or rgerson@biopharmasci.com.

Previous Articles

Traditional Marketing Techniques That Work
October 21, 2010 (Vol. 28, Issue 22)
The Digital Landscape: E-Marketing and Social Media
September 9, 2010 (Vol. 28, Issue 19)
First Things First: Marketing Program Essentials
July 29, 2010 (Vol. 28, Issue 16)
Why Marketing Matters
June 17, 2010 (Vol. 28, Issue 13)
Trending
Billing / Fees / Insurance
BCBS Provider Settlement: Find Out If You’re Eligible
BCBS Provider Settlement: Find Out If You’re Eligible

In a landmark development, Blue Cross Blue Shield (BCBS) has reached a $2.8 billion settlement to resolve antitrust claims brought by health care providers, including chiropractors. The lawsuit accused BCBS of dividing the nation into exclusive regions and limiting competition, which resulted in lower reimbursements for providers. Although BCBS denies any wrongdoing, the company agreed to the settlement to avoid lengthy litigation – and you can get a piece of the pie.

Konstantin Chernukhin
News / Profession
WFC Non-Interference Policy: What Could It Mean for the ACA?

The World Federation of Chiropractic (WFC) Board of Directors passed a “Policy on Non-Interference and Respect for National Authority” at its Q3 2024 meeting. Upon reading this, some might ask if the WFC policy is targeting the activities of the American Chiropractic Association (ACA) in providing international membership to Japanese individuals who do not hold a chiropractic degree from an accredited institution.

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Editorial Staff
Personal Injury / Legal
9 Delayed-Onset MVA Injuries (Pt. 3)
9 Delayed-Onset MVA Injuries

Part 3 of this three-part article on recogizing and diagnosing delayed-onset motor-vehicle acident (MVA) injuries in clinical practice covers spinal cord injury linked to cervical stenosis and spondylosis; alar sprain; and delayed instability. Part 1 discussed traumatic subdural hematoma, stroke due to MVA and traumatic central disc herniation; part 2 discussed traumatic Schmorl's nodes, post-concussion syndrome and posttraummatic syrinx.

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Troy Freiheit, DC