Randy Gerson

Randy Gerson, director of marketing for BioPharma Scientific, has more than 20 years of marketing experience and has worked with companies including Xerox, FedEx/Kinkos, Experian and Unitrin Direct. He has participated on many personal and professional boards over his career and is past president of the San Diego Direct Marketing Association. Contact him with questions or comments regarding this article at (858) 622-9493, ext. 13, or rgerson@biopharmasci.com.

Previous Articles

Traditional Marketing Techniques That Work
October 21, 2010 (Vol. 28, Issue 22)
The Digital Landscape: E-Marketing and Social Media
September 9, 2010 (Vol. 28, Issue 19)
First Things First: Marketing Program Essentials
July 29, 2010 (Vol. 28, Issue 16)
Why Marketing Matters
June 17, 2010 (Vol. 28, Issue 13)
Trending
News / Profession
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care

For chiropractors practicing today, Dr. Warren Hammer’s legacy is particularly visible in several areas that have become familiar components of modern musculoskeletal care: his early work with the Graston Technique and instrument-assisted soft-tissue mobilization; his extensive writing and teaching on functional soft-tissue examination and treatment; his role in bringing fascial manipulation to U.S. clinicians; and his decades spent educating chiropractors and other health professionals.

Dynamic Chiropractic Staff
Education & Seminars
Chiropractic Colleges in Crisis
Chiropractic Colleges in Crisis

Financial pressure, enrollment declines and institutional challenges are emerging at several U.S. chiropractic colleges. Life Chiropractic College West's and Life University's struggles may be the most talked about but appear to be part of a larger story. And with recent USDE requirements threatening to hamstring federal student financing for DC degree programs, chiropractic education is facing questions for which it has no immediate answers.

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Dynamic Chiropractic Staff
Chiropractic
Where Were You When the World Stopped Turning?
Where Were You When the World Stopped Turning?

More than 100 doctors of chiropractic participated in relief efforts following the Sept. 11, 2001 terrorist attacks that left 2,753 dead and far more than the New York City skyline forever altered. Dr. Richard Gorgo Jr. was one of those DCs who selflessly donated his time, skill and compassion during that surreal, yet all-too-real moment in history. This is his remarkable story, originally published on the 10-year anniversary in 2011. Where were you when the world stopped turning? For Dr. Gorgo, the answer is Ground Zero.

Richard Gorgo Jr., DC