Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Pran Manga, PhD, MPhil
Dr. Pran Manga is a professor of health economics at the Tefler School of Management at the University of Ottawa in Ontario, Canada. He is best known for two comprehensive reports (coined the \"Manga Reports\"") discussing the efficacy and cost-effectiveness of chiropractic care.
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