Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Michael Murphy, DC
Dr. Michael Murphy is a graduate of Pennsylvania State University and New York Chiropractic College. He practices in Bethel, Conn., where he grew up, specializing in chiropractic care for infants and pregnant patients. He also works alongside local high-school and college sport teams. Contact him with questions and comments via email at drmike@murphyfamilychiro.com.