Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Larry J. Laurent, PC
Larry Laurent represents doctors of chiropractic. He is a member of the National Association of Chiropractic Attorneys and conducts seminars on chiropractic law issues. He is the founder of the Chiropractic Law Group, a consulting firm specializing in providing counseling services on chiropractic laws and regulations, business protocols, and practice organization and marketing strategies. He can be reached at larry@larrylaurent.com or (512) 996-8844.