Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Jennifer Lovern, DC, DIBCN, CCSP, FASA, FICC
Dr. Jennifer Lovern is the director of the emergency chiropractic support organization Chiropractic Action Team. A 2003 graduate of Cleveland Chiropractic College - Los Angeles, she moved to Italy in 2005 and was operating her own practice in central Italy when the 2009 earthquake struck. Currently, she is working for a doctor in California, but plans on returning to Italy to practice and coordinate future CAT projects.