Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Gerald R. Cysewski, PhD
Dr. Gerald R. Cysewski, president and CEO of Cyanotech, is recognized as a world authority on microalgae. He holds a bachelor's of science in chemical engineering from the University of Washington and a doctorate in chemical engineering from the University of California at Berkeley.