Columnists

Ethan Pochman

Ethan Pochman is the Director of Marketing and Clinical Solutions at Performance Health, the maker of Biofreeze and Thera-Band products. He has worked in healthcare marketing for over a decade and has been a chiropractic patient during the same period. His team at Performance Health handles clinical education, marketing, research, and product development.

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Using Topical Analgesics to Increase Practice Revenue