Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Aimée Gould Shunney, ND
Dr. Aimée Gould Shunney is in private practice in Santa Cruz and Campbell, Calif., where she specializes in women's health, functional endocrinology and family medicine. She is also the co-host of "Green Tea & Honey," a podcast about integrative medicine, delicious food and the joys of eating; co-creator of Cleanse Organic, a 28-day, fully supported whole-foods cleansing program; and serves on the advisory board for Nordic Naturals.