Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher
When I returned home from one of the larger chiropractic events earlier this year, I couldn't help but reflect on the impressive and important research I had heard about. But this research wasn't shared in the plenary sessions or even in the breakout room. This research was largely shared in the exhibit hall.
As our profession continues to invest in viable chiropractic research, so too have many of our vendors. And while on face value, it may appear to be self-serving, the commitment to study the products and devices we use on our patients is critically important to the growth of chiropractic.
Well-designed research provides a foundation for demonstrating the efficacy and value of chiropractic. It also can give us indications on how to improve our practices. The same holds true for studies on specific adjuncts we may decide to use as part of our care regimens.
It is now commonplace for our chiropractic vendors to share studies they have conducted on their own products / devices. Doctors and students will want to ensure their product conversations include a request for these studies. It is important to review their scientific rigor, what they demonstrate and where they were published. Even if most of the studies are self-published (which they tend to be), they may still provide important insights into the value of the product / device.
Perhaps the most important aspect of this kind of research is the inherent nature of the process itself. By taking a more scientific approach to what they offer, many vendors will naturally see areas for improvement. This is one of the trademarks of a company committed to the growth of the profession(s) it serves. You should see consistent innovation and improvement in what they are offering you each year.
According to our latest survey, there is a good chance you will be evaluating new products and services for your practice this year. As you do, take the time to consider carefully how invested each vendor is in your success and the success of chiropractic:
- With regard to the product itself, do you see a history of refinements and enhancements?
- Is the company poised to provide leadership in its field through further investigation of the efficacy of its products?
- As you talk to the company's team, can you detect a commitment to chiropractic?
With few exceptions, you probably know at least three companies you can purchase similar items from. Which do you choose? The character of the organization should be just as important as the quality and price of the products, regardless of what you are buying.
Favor companies that want to be partners with you and our profession in serving our patients. Beyond their current published research, find out what they have in the works. Ask them how they are preparing to meet the challenges you will be facing in the future.
There is a considerable volume of good research supporting the products we offer. Find out what research is (and isn't) available as you makes decisions for your practice and patients.
Read more findings on my blog: http://blog.toyourhealth.com/wrblog/. You can also visit me on Facebook.
