Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
DC Indexed on Apple News
Dynamic Chiropractic is one of several MPA Media publications now indexed on Apple News, a preloaded app on all iPhones and iPads equipped with the iOS 9 operating system. By adding Dynamic Chiropractic to your "favorites" folder on Apple News, you not only get access to all the latest news and information reported in DC; you also help articles that support the chiropractic profession achieve higher rankings than those that don't.
Apple News "collects all the stories you want to read, from top news sources, based on topics you're most interested in – so you no longer need to move from app to app to stay informed. ... The more you read, the better News gets at understanding your interests, refining the selection of stories delivered to your screen so they are relevant to you."
As of press time, Dynamic Chiropractic and Massage Today are both available on Apple News; DC's sister publication, DC Practice Insights, and Acupuncture Today will join them soon.
Note: While Apple News is the latest way to help you access your chiropractic news and information, don't forget about To Your Health when it comes to educating patients on the benefits of chiropractic, health and wellness. Encourage patients to bookmark the website and sign them up for the TYH biweekly e-newsletter (which you can personalize with your practice information and send directly to them). For more information, contact Nichole Prophet, Web Services Coordinator, at nprophet@mpamedia.com.