Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Standard Process President Receives Honorary Degree From National
Charles DuBois, president of Standard Process Inc., has received an honorary doctorate from National University of Health Sciences. DuBois, the commencement speaker for the spring 2009 NUHS graduating class, received the honorary degree for his continuous support of chiropractic and its future.
Since becoming Standard Process' president in 1995, DuBois has made significant contributions to chiropractic. Through the company, he has provided funding for endowed nutrition chairs and scholarship programs, supplied products to college clinics, contributed financially to campus renovations for many of the chiropractic schools and is a board member of several chiropractic associations.
In presenting the award, NUHS President James Winterstein, DC, thanked DuBois for his hard work and "commitment to whole health healing, to the support of human nutrition and to the university."
Source: Standard Process, Inc.