Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Cleveland KC Student Named to Public Health Post
Rich King, a student at Cleveland Chiropractic College Kansas City, has been named student section chair by the Kansas Public Health Association (KPHA). King, who is president of the college's Public Health Club, will serve a one-year term with the KPHA.
"This is a wonderful opportunity to be involved in promoting health in the state of Kansas and to interject a chiropractic point of view into the process," King said. "I'm really excited to represent Cleveland and the chiropractic profession."
King believes that this experience will help him in his chiropractic career. "I hope to have a health and wellness based practice when I graduate, so I imagine I will be working closely with my state public health association and this is an opportunity to become familiar with how things work," he said.
In his position, King hopes to consistently promote the chiropractic perspective, emphasizing healthy living through lifestyle, diet and exercise. He also plans to help raise awareness of how chiropractic care can help with biomechanics, balance, injury prevention and recovery, and overall health.
As a future chiropractor, King believes it is crucial for doctors of chiropractic to hold positions such as this one: "The only way we will be represented in the state and national conversation about health care and wellness is if we get involved wherever possible. No one is going to come to us, looking for opinions or sound bites. We have to crash the party and make ourselves heard."
Source: Cleveland Chiropractic College.