The Hygenic Corporation recently pledged $25,000 to the Foundation for Chiropractic Progress (FCP), joining the growing list of corporate and individual sponsors supporting the profession's longest-running public relations campaign.
Jeff Lipsitz, interim CEO of Hygenic, presented the donation at the National Conference on Chiropractic Progress, held in Washington, D.C., earlier this year.
"Hygienic Corporation's vision and leadership will help take the chiropractic profession to a new level," said Kent S. Greenawalt, FCP founder and president. "We are grateful for their generous support."
"We encourage people to support the Foundation," added Lipsitz. "We believe the Foundation represents some of the better thinking in the industry and it is here to stay. So for those that are considering getting involved, we encourage them to do so."
Greenawalt established the FCP in 2003 as a vehicle to increase public awareness of the benefits of chiropractic care. Every dollar received from donors goes directly to the advertising/public relations campaign. For more information or to make a donation, visit www.foundation4cp.com.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
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Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
