The American Chiropractic Association (ACA) sponsored a 15-second video promoting chiropractic that aired for two weeks on the CBS "super screen" in Times Square in New York City. The video was shown twice per hour on the 26-by-20-foot screen, positioned in the heart of Times Square Plaza, from Dec. 18, 2007 through New Year's Day, including during the world-famous New Year's Eve celebration.
The educational video spot, which played in one of the world's most renowned locations, highlights chiropractic's effectiveness in treating neuromusculoskeletal conditions ("Exceptional care for back pain, neck pain, headaches and spinal disorders" and improving overall health, and urges consumers to "Discover better health care. Discover chiropractic."
"This prime location is visited by more than 1.5 million people daily during the busy holiday season," commented ACA President Glenn Manceaux, DC. "This high-visibility video promotion ties in with ACA's commitment to raising public awareness and patient utilization of chiropractic."
To view the video, which eventually will be made available to interested state chiropractic associations and other organizations, go to www.amerchiro.org/press_css.cfm?CID=2637.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
