In a landmark development, Blue Cross Blue Shield (BCBS) has reached a $2.8 billion settlement to resolve antitrust claims brought by health care providers, including chiropractors. The lawsuit accused BCBS of dividing the nation into exclusive regions and limiting competition, which resulted in lower reimbursements for providers. Although BCBS denies any wrongdoing, the company agreed to the settlement to avoid lengthy litigation – and you can get a piece of the pie.
The Best of the Best on the Web
The submissions have been tallied and the judging is complete for the biannual ChiroMaster Award contest, which honors the best individual chiropractic sites on the Web. Four sites have been selected as the best of the best, worthy of the ChiroMaster distinction.
Dynamic Chiropractic created the ChiroMaster competition in 1998 to recognize doctors of chiropractic who maintain well-organized, comprehensive, patient-friendly practice Web sites. The overall goal of the contest is to help motivate DCs to design sites that are informative, comprehensive, aesthetically pleasing and consumer-friendly, all of which helps spread the chiropractic message. All sites were reviewed by our official Web site committee, which considered the chiropractic and technical value of each site, including, but not limited to the following: layout, ease of navigation, practice information, patient information, and overall effectiveness in "sharing the chiropractic story" with site visitors.
So, without further ado, here are the winners of this year's ChiroMaster Award contest!
ProActive Chiropractic
([url=http://www.proactivechiropracticcare.com]http://www.proactivechiropracticcare.com[/url])

This site has a clean, attractive home page that doesn't weigh visitors down with excessive images, color or other "bells and whistles" that are tempting to include on a site, but can ultimately be distracting. Rollover buttons at the top of the page give potential patients easy access to practice information; visitors who plan on scheduling an appointment for a first visit, can download a "Patient Forms Packet," fill it out at home and bring it to their initial consultation. Also included on the site is a "Health Information" section that emphasizes the importance of chiropractic adjustments, proper nutrition, regular exercise, stress reduction and other healthy behaviors/activities.
Munderloh Chiropractic
([url=http://www.flagchiro.com]http://www.flagchiro.com[/url])
Ross Health and Wellness
([url=http://www.drstevenross.com]http://www.drstevenross.com[/url])
Rochester Chiropractic Group
([url=http://www.rochesterchiropractic.com]http://www.rochesterchiropractic.com[/url])
And there you have it: the latest winners of the ChiroMaster Award. Thanks to everyone who submitted sites for consideration, and congratulations to those who took home top honors this year. DC will begin accepting submissions for the next ChiroMaster Award contest in the fall of 2008. Look for an announcement in a future issue of this publication.