Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Virginia Association Changes Name
The former Tidewater Chiropractic Association, headquartered in Hampton Roads, Virginia, was renamed Hampton Roads Chiropractic Association (HRCA) during a recent monthly membership meeting. The HRCA designed and adopted a new logo as well.
The new name is an accurate geographic description of the HRCA's service area. The association's members practice in a region that stretches from Virginia Beach to Williamsburg.
HRCA president Robert B. Thoma, D.C. announced that the association has named Brickell & Associates as its public relations agency. Brickell & Associates is a Norfolk-based agency which represents Virginia as a partner in The WORLDCOM Group, Inc., the world's largest network of independent public relations agencies.
The HRCA's public relations efforts will emphasize and promote educational advancement of its own members and the community through internal initiatives and programs for the general public.