In a landmark development, Blue Cross Blue Shield (BCBS) has reached a $2.8 billion settlement to resolve antitrust claims brought by health care providers, including chiropractors. The lawsuit accused BCBS of dividing the nation into exclusive regions and limiting competition, which resulted in lower reimbursements for providers. Although BCBS denies any wrongdoing, the company agreed to the settlement to avoid lengthy litigation – and you can get a piece of the pie.
Virginia Association Changes Name
The former Tidewater Chiropractic Association, headquartered in Hampton Roads, Virginia, was renamed Hampton Roads Chiropractic Association (HRCA) during a recent monthly membership meeting. The HRCA designed and adopted a new logo as well.
The new name is an accurate geographic description of the HRCA's service area. The association's members practice in a region that stretches from Virginia Beach to Williamsburg.
HRCA president Robert B. Thoma, D.C. announced that the association has named Brickell & Associates as its public relations agency. Brickell & Associates is a Norfolk-based agency which represents Virginia as a partner in The WORLDCOM Group, Inc., the world's largest network of independent public relations agencies.
The HRCA's public relations efforts will emphasize and promote educational advancement of its own members and the community through internal initiatives and programs for the general public.