Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Clinton's Health Security Act Submitted for Congressional Consideration
Well, it has finally arrived -- the Health Security Act -- the 1,342-page health care bill that is now in the hands of the 103rd. Congress.
Fortunately, this massive legislative health reform tome has a companion piece, Health Security: The President's Report to the American People, a more consumable 136-pages that explains in everyday English the reform proposed by the Health Security Act.
As the Health Security Act hit (fell on) Capital Hill just as we were going to press, "DC" will present in its next issue the reactions to the bill from the ACA, ICA, and the Coalition for Chiropractic Inclusion in National Health Care Reform. Stayed tuned.
In the meantime, you might want to get a head start by reading Health Security: The President's Report to the American People. You may order the report for five dollars by calling the Government Printing Office in Washington D.C., (202) 512-0000. If your feeling ambitious, you might want to also order the Health Security Act ($45) via the same number.