Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
California Chiropractic News
Cecilia Anderson, DC, a 1979 Cleveland Chiropractic College of Los Angeles (CCCLA) graduate and professor, was presented the "Doctor of the Year" award in October from the Sacro Occipital Research Society International (SORSI) at the SOT/Cranial seminar in Omaha, Nebraska.
The honor is in recognition of Dr. Anderson's 16 years of service to SORSI, including her service on the SORSI board of directors and board of examiners.
Palmer West up to the Challenge
The Foundation for the Advancement of Chiropractic Education (FACE) in Alpharetta, Georgia, recently presented Palmer West with a "challenge grant" of $20,000 to assist the college with the purchase of new computers and the ADAM (animated dissection of anatomy for medicine) software program, a multi-media interactive educational tool that comprehensively simulates the human anatomy. Contributions from Palmer West faculty, staff, and alumni helped the college meet the challenge to raise the necessary $20,000 to match FACE's gift.
Dr. William Harris, president and founder of FACE, presented the check to Palmer West during his quarterly visit to the college, where for the past two years he has been a guest speaker in Palmer West's practice development program.
Since its founding in 1978, FACE has contributed more than $3.2 million toward the funding of chiropractic research projects, construction of academic buildings, and research centers.
No Place Like Home at Life West
Larry Thill, DC, vice president of the Alumni Association (r), presents the 1995 "Alumnus of the Year" award to Michael Gazdar, DC.
Life West President Gerard Clum, DC (r) and faculty member Cathy Mattos, DC (l), present the 1995 Alumni Association "Student of the Year" award to Matt Waldron.
Life West's homecoming honored, among others, Michael Gazdar, DC, CCSP (class of '89 and author of the book, Taking Your Back to the Future) as "Alumnus of the Year."
Matt Waldron, a ninth-quarter student from Edmonds, Washington, was selected by the Life West Alumni Association as the 1995 "Student of the Year."