Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
California Forum News
Palmer West Opens Third Outreach Clinic
SAN JOSE, Calif. -- Palmer West College of Chiropractic has opened a third outreach clinic, a satellite facility based at the CityTeam Ministries' drug and alcohol recovery center in San Jose. CityTeam is a nonprofit agency that has been working with local businesses and groups to meet the needs of the homeless and poor in Santa Clara County since 1957.
Palmer West has maintained outreach clinics at the Community Chiropractic Center, and one at the Salvation Army Drug and Alcohol Center for more than five years. The care at these two facilities has been primarily provided by 12th quarter Palmer West students. The CityTeam Clinic will be served by 10th quarter chiropractic interns three times a week. They'll be bringing chiropractic care and doing physicals on the 75 residents (those in an 18-month recover program), and 100 or so other individuals who pass through the soup line every day.
Andre KnustGraichen, DC, oversees all of Palmer Wests' outreach facilities as attending clinician. Kent Voorhies, DC, a 1982 PCCW alumnus, assists Dr. KnustGraichen, primarily at the Community Chiropractic Center.
Thirty LACC Students Honored
Thirty students from Los Angeles College of Chiropractic have been chosen to appear in the 1997 edition of Who's Who Among Students in American Universities and Colleges. The students were selected based on their academic achievements, service to the community, leadership in extracurricular activities and potential for continued success.
The LACC students honored are: Ann Bailey, Raymond Bracamontes, Guy Carter, Todd Doxey, Wesley Duval, Ernest Elston Jr., Brian Enebo, Ken Erickson, Brian Ewell, Raymond Gin, Melissa Hamlin, Christine Lemke, Joseph Liu, Susan Mathews, Chad Moreau, Steve Na, Michele Newcomer, Bradley Pike, John Pirritano, Eric Plummer, Diane Resnick, Dalya Rubanenko, Maria Scheihing, Christine Smith, Jason Vanderford, Peter Whiteley, James Whitlock, Brian Yocum, Koji Yoshizawa, and Frederick Zarow.
These students join an elite group of those seleced from more than 1,900 institutions of higher learning in all 50 states, as well as the District of Columbia and several foreign nations.