I recently received a letter from Dr. Tilden Sokoloff, one of our members and a past participant in the FCER video clinics program. In the letter, Dr. Sokoloff lamented the fact that all sorts of new books are being published on the topic of natural health. For instance, Total Wellness by Joseph Pizzorno, ND; A Natural Guide to Women's Health by Christiane Northrup, MD; Spontaneous Healing by Andrew Weil, MD; Alternative Medicine, The American Holistic Association Complete Guide II by William Collinge, PhD. None of these works contain any information on the role of chiropractic in natural health care. Says Dr. Sokoloff, "The chiropractic physician is completely eliminated as a primary care provider in these areas with the exception of back pain. It is still a market perception that chiropractors treat backs and that we do not have a vast gamut of tools in our armamentarium to treat the natural health needs of our population."
I agree completely with Dr. Sokoloff's assessment. The market perception is that the chiropractor is primarily a back specialist and nothing more. This is really too bad, but it is a fact. All anyone has to do is open a telephone book to the yellow pages and look how chiropractors advertise their services. I make a point of doing this in most cities that I visit. Most chiropractic yellow page ads talk about back, neck and shoulder pain, auto injuries, workers' compensation, sports injuries, and disk injuries. Only occasionally do I see a doctor whose ads talk about whole body wellness, nutritional counseling, stress management, etc.
As a chiropractic patient, I think of chiropractic as much more than the treatment of back pain and other musculoskeletal injuries. For me, chiropractic is a natural way to wellness. Chiropractic patient management is comprised of nondrug, nonsurgical, holistic care, which includes adjustive manipulation, mobilization of the spine, physiotherapy, as well as rehabilitative, nutritional, and even psychological counseling.
Until proven otherwise, I believe there is much to be said about B.J. Palmer's unique approach to disease, i.e., that mechanical forces which affect the spine can cause perturbations of the nervous system. The most frequent structural perturbation is the subluxation of a vertebra, a slight deviation in alignment within the normal range of movement that causes nerve irritation. The chiropractor corrects these misalignments by adjusting the spine, thereby improving the patient's total health. I believe that the spinal adjustment is a physiological support mechanism that corrects subluxations and can also relieve a number of nonmusculoskelatal conditions. Adjustments are not just for the treatment of back and neck pain. To portray chiropractic as a profession that only treats musculoskeletal pain risks lumping it in with physical therapy, physiatry, and neurology. It completely ignores chiropractic's uniqueness. Research being supported by FCER is aimed at discovering how the chiropractic spinal adjustment works to promote optimal health.
Palmer also recognized that biochemical and psychic factors are important causes of disease. It is because of this recognition on his part that chiropractors are educated as physicians who can differentially diagnose and promote total wellness in a large variety of nondrug, nonsurgical ways. One of the best descriptions I have read on what a chiropractor is and how chiropractic differs from allopathic medicine is Dr. Arnold Cianciulli's "Chiropractic: A Primary Care Gatekeeper," available from FCER.
The reason people like Dr. Sokoloff and myself are so concerned about how our profession is being left out of the natural health care revolution is because it is not just another passing fad. It is here to stay. If this were not the case, do you think medical schools would be jumping on the bandwagon the way they are today? Trends analysts and futurists such as Gerald Celente and Barry Minkin are all saying that a huge revolution is underway and that it will accelerate in the years ahead.
Based on what these experts see, and what I know about chiropractic, I believe there are several major areas for chiropractors to move into in a big way. These include vitamin and herb counseling, ergonomic/industrial consulting (already underway to some extent), weight management, and life extension. Wouldn't it be ironic if the profession that pioneered prevention and wellness in this country was left out in the cold as other provider groups (holistic MDs, naturopaths, pharmacists, etc.) moved quickly to capture the market.
In closing, I want to announce to our readers that FCER has issued a request for proposal (RFP) titled "In Support of the Chiropractic Subluxation," which we will fund to a limit of $250,000. This project is intended to more definitively identify the chiropractic subluxation. The RFP has been sent to 70 research centers worldwide. For more information, or to receive a copy of the RFP, call FCER at (703) 276-7445, ext. 10 or ext. 23.
Stephen Seater, CAE
Executive Director, FCER
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
