After only four months, ChiroWeb's To Your Health (TYH) electronic patient newsletter has exceeded over 10,000 subscribers. While the program was designed primarily to educate chiropractic patients, over 3,000 consumers have also subscribed and are being referred to participating doctors of chiropractic.
The TYH program allows DCs to offer to their patients (and other members of their community on an unlimited basis) a bi-weekly e-mail newsletter that educates them about the benefits of chiropractic and wellness. The e-mail newsletter not only provides valuable research-referenced information about chiropractic, but also includes information about doctors and their practices. Subscribers also have the option to receive newsletters with graphics and photographs, including a photograph of their doctor of chiropractic.
Consumer subscribers receive their newsletters with information regarding the nearest participating doctor of chiropractic right at the top. Thus far, 1,200 participating doctors are enjoying consumer newsletter referrals every two weeks. Unfortunately, there are still many consumers in areas without participating DCs.
Because To Your Health is an e-mail newsletter, it is extremely inexpensive to educate patients and can easily be forwarded to many more readers. Internet access is not required for participation.
For more information please call toll-free 888-352-8180.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
