News / Profession

10,000 Subscribers in Only Four Months

Patients and Consumers Eagerly Subscribe to Learn More about Chiropractic
Dynamic Chiropractic Staff

After only four months, ChiroWeb's To Your Health (TYH) electronic patient newsletter has exceeded over 10,000 subscribers. While the program was designed primarily to educate chiropractic patients, over 3,000 consumers have also subscribed and are being referred to participating doctors of chiropractic.

The TYH program allows DCs to offer to their patients (and other members of their community on an unlimited basis) a bi-weekly e-mail newsletter that educates them about the benefits of chiropractic and wellness. The e-mail newsletter not only provides valuable research-referenced information about chiropractic, but also includes information about doctors and their practices. Subscribers also have the option to receive newsletters with graphics and photographs, including a photograph of their doctor of chiropractic.

Consumer subscribers receive their newsletters with information regarding the nearest participating doctor of chiropractic right at the top. Thus far, 1,200 participating doctors are enjoying consumer newsletter referrals every two weeks. Unfortunately, there are still many consumers in areas without participating DCs.

Because To Your Health is an e-mail newsletter, it is extremely inexpensive to educate patients and can easily be forwarded to many more readers. Internet access is not required for participation.

For more information please call toll-free 888-352-8180.

October 2000
print pdf
Trending
Billing / Fees / Insurance
Should You Be In-Network or Out-of-Network With Insurance?
Should You Be In-Network or Out-of-Network With Insurance?

It’s a new year and many chiropractors are evaluating what will enhance their respective practices, particularly as it relates to their bottom line. One of the most common questions I get is: “Do I need to be credentialed to bill insurance, and what are the best plans to join?” It’s a loaded question – but one every DC ponders. Whether you're already in-network or pondering whether to join, here's what you need to know.

Samuel A. Collins
Anti Aging / Healthy Aging
Squaring the Geriatric Curve
Squaring the Geriatric Curve

The geriatric curve – the progressive decline in our health, fitness, mental capacity, and overall constitution – graphically appears as a downward sloping line over time. It is a culmination of the effects of sarcopenia, postural deterioration, frailty, and chronic noncommunicable diseases that occur as we age. While aging cannot be reversed, the goal is to reduce the negative slope or “square off” the curve, thus avoiding a steady decline in health. Here are five ways to get your patients started.

Donald DeFabio, DC, DACBSP, DABCO
News / Profession
How Chiropractors Can Make It the Best of Times
The Best of Times, the Worst of Times

Imagine an environment in which DCs are tightly integrated with their local healthcare system; a trusted resource for PCPs, specialists and self-insured employers; are reimbursed in alignment with value created; use modern technology enabling them to fully engage with their patients; are self-governed; and are able to maintain a fulfilling work-life balance. In the final part of this three-part series, we explore three areas for chiropractors to focus on to leave the current foolishness behind and create “the best of times” for DCs and their patients.