In the March 11, 2002 issue of DC, we published the front-page article, "PBS Films Chiropractic at Life West: Will Air on the Award-Winning 'Scientific American Frontiers' Program." As previous programs on Scientific American Frontiers had been excellent, we eagerly anticipated a first-rate program on chiropractic.
In early June, we began receiving phone calls from DCs who had just seen "A Different Way to Heal," and were appalled by the information presented in the "Adjusting the Spine" segment. What they were objecting to was the commentary of a former chiropractor/acupuncturist who is now a pharmacist. John Badanes told host Alan Alda that chiropractic has no basis in anatomy; that vertebrae changing position is an anatomical impossibility.
The program went from bad to worse with the inclusion of commentary from Robert Baratz,MD,PhD,DDS, executive director of the National Council Against Health Fraud. Baratz express concern about injury to the vertebral artery from cervical manipulation, and cited "a recent Canadian study estimated that 20 percent of all strokes caused by artery damage could be a result of neck manipulation. That figure translates into more than 1,300 strokes a year in the United States."
The ACA was quick to send a rebuttal letter to Scientific American Frontiers, the Chedd-Angier production company, and Pat Mitchell, president and CEO of the Public Broadcasting Service. In the letter, ACA President Daryl Wills,DC, pointed to the program's critical flaw: "The program did not offer any of your pro-chiropractic guests an opportunity to rebut the foolish statements made by the NCAHF group and former doctor of chiropractic John Badanes. This would be the legal equivalent to a jury trial in which the plaintiff's attorney is the only counsel permitted to make a closing statement to the jury."
To refute Baratz' claim that "hundreds of people" are paralyzed each year from chiropractic neck manipulation, Dr. Wills referenced a study done by the RAND Corp.1 that found the likelihood of a serious adverse reaction from cervical manipulation to be one in one million treatments, and a more recent study in the Canadian Medical Association Journal that calculated the occurrence of vertebral artery dissection at 1-in-5.85-million neck adjustments.2
Dr. Wills also pointed to a study that asserted the misuse of medical literature by researchers in discussing spinal manipulative therapy injury.3
Dr. Wills expressed his disappointment that the PBS segment was not balanced by an ACA representative and a member of the scientific community to discuss chiropractic research.
Dr. Wills listed a number of studies4,5,6,7,8 that the program could have cited to present a balance and fair appraisal of chiropractic from the research community's perspective.
Dr. Wills suggested that the program would have been more informative if it had, for instance, included segments on the first two DCs to practice in the attending physician's office on Capitol Hill, or extolled the new chiropractic internship program at the Naval Medical Center in Bethesda, Maryland, or perhaps mentioned the Complementary and Alternative Medicine (CAM) Center at the National Institutes of Health.
In short, Dr. Wills labeled the PBS report "biased, misleading and malicious." He said the report "severely and wrongfully damaged the reputation of the chiropractic profession and chiropractic colleges," a sentiment echoed by many of our callers. (See "We Get Letters".)
Editor's note: A synopsis of the "Adjusting the Spine" is on the PBS website at www.pbs.org/saf/1210/segments/1210-3.htm. On that page are links to Drs. Baratz and Badanes for your email questions or comments.
References
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
