The Robots Aren’t Coming for Your Job - They’re Coming for Your Profits

Let me be blunt. If you’re still thinking ChatGPT is a gimmick your nephew uses to write college essays, you’re in trouble. Because while you’re figuring out how to hire your next front-desk CA or fight back against your latest insurance denial, AI is quietly transforming how health care is marketed, delivered and monetized.

Those who learn to adapt, adopt and advance with AI? They win. The ones who don’t? They’re going to be wondering why their revenue is falling while the doc down the street just opened their third location. Let’s dig in.

What the Heck Is AI Anyway?

Artificial intelligence isn’t some Skynet, Terminator, apocalyptic thing (yet). It’s software that mimics human thinking. The most popular flavor right now? Generative AI – tech like ChatGPT, Google Gemini and Claude – that can generate content, analyze data or even simulate conversations with patients; all at light speed. (How do you think I wrote this article!)

There’s also agentic AI, in which AI doesn’t just assist you – it acts on your behalf, autonomously completing tasks or optimizing decisions in real time. And both get smarter over time...

What Can AI Actually Do in Your Practice?

Let’s get practical. You don’t need to be a coder. You just need curiosity and 20 minutes a week to explore. Here are real-world use cases in which AI delivers massive value:

How to Talk to AI: The PROMPT Framework

It’s all about “garbage in, garbage out.” If you’ve ever asked ChatGPT a question and gotten back something ... meh, you’re not alone. The key to unlocking great AI output? It’s all in the input.

So to help, I’ve created a prompt framework, affectionately known as “PROMPT.” It’s a simple acronym to help you craft better questions and get better answers.

• P – Purpose of the content. Before you start typing, ask: Why am I creating this? Whether it’s a blog, social post, patient email, or staff SOP, clarity on the purpose drives everything else, so be clear about your “why.” Example: “To educate new patients about the benefits of chiropractic care for migraines.”
• R – Role you want the AI to play. AI works best when you give it a job. Don’t just say “write something.” Say who you want it to be. Example: “Act as a persuasive health copywriter with a background in chiropractic.”
• O – Output of the content. Be specific about the output you want back: a blog post, a checklist, a three-minute video script? Example: “Write a 500-word blog post.”
• M – Medium of the content. Is this for Instagram, a PDF handout, a text message, or your website? Different platforms call for different formats and tones. Example: “Make it optimized for an Instagram carousel.”
• P – Psychographics of the audience. Know your audience. Speak to their fears, desires and beliefs. A stressed-out working mom isn’t the same as a 65-year-old weekend golfer. Example: “Target audience is busy moms who want natural solutions without drugs or surgery.”
• T – Tailor the content. Set the style. Want it friendly? Authoritative? Funny? Also include any guardrails: what not to say, character limits and so on. Example: “Use a warm, encouraging tone. Avoid medical jargon. Keep it under 300 words.”

Why It Matters

The quality of your prompt is the ceiling of your result. PROMPT helps you and your team get hyper-relevant, useful outputs from AI; whether it’s onboarding a new hire, crafting a workshop ad or answering patient questions.

Author’s Note: Check out PROMPT in action: https://chatgpt.com/g/g-qWomLxXKU-dr-jay-s-prompt-assistant-v1.

The Dark Side of AI

This isn’t all sunshine and rainbows. Here’s some important precautions:

• Hallucinations: AI sometimes makes stuff up. Always verify clinical or legal outputs.
• HIPAA: Never input PHI into public tools like ChatGPT. Look for AI partners with BAA and HIPAA compliance (like some integrations into EHRs or secure AI agents).
• Ethical Gray Zones: Patients deserve transparency. Don’t pretend a bot is a person. Use it to enhance connection, not replace it.

How to Get Started (Without Getting Overwhelmed)

Here’s your no-B.S., five-step game plan to start implementing AI:

1. Pick one use case. Start where you bleed most: marketing, notes, hiring? Choose one.
2. Choose your tool. A great place to start is ChatGPT4o (get the paid version for access to tons of other tools), Gemini or Claude. Futurepedia.io is a resource library of all the latest tools.
3. Train it for you. Customize your prompts or uploads with your tone, clinic name, services, etc.
4. Test on low-risk tasks. Let AI write a blog. Build an internal SOP. Don’t start with sensitive stuff.
5. Measure and iterate. Did it save time? Make money? Improve the patient experience? If not, tweak it.

What the Future Holds

In three years, the average chiropractor won’t just be using AI – they’ll expect it in every platform they touch. Scheduling, billing, compliance, and even adjusting protocols could be guided by personalized data-driven AI assistants. Practices that adapt now will have a moat so wide that competitors won’t be able to touch them.

And maybe that’s the real future (and takeaway) here: AI won’t replace chiropractors – it will replace the chiropractors who refuse to use AI.

Remember When Blockbuster Laughed at Netflix?

You don’t want your future laughing at you for ignoring AI. Start small. Stay curious. And keep asking yourself, How can this tech help me help more people, more profitably?

Because the robots aren’t here to take your job. They’re here to make your practice unstoppable.