Dr. Jay Greenstein is the founder and CEO of EMBODI, a technology company that builds custom mobile apps for chiropractic practices, helping doctors improve outcomes and income. He is also the founder and CEO of the Kaizo Health Companies: a multilocation chiropractic and rehabilitation practice sports performance and personal training company and 501-c3 nonprofit that runs clinical trials to identify best practices. Dr. Jay is a task force member for the Future of Chiropractic Strategic Plan and the chairman of the ChiroTech Consortium Workgroup. He is also a sought-out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies; and sits on multiple advisory boards in health care and technology.
On Oct. 21, 2025, a judge in Florida issued a groundbreaking decision in Complete Care v State Farm, 25-CA-1063. It concerns a fact pattern that many chiropractic doctors have faced wherein an insurer, such as State Farm or Allstate, decides to simply stop paying all claims submitted by a healthcare provider.
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Recent laws in New Jersey and California represent a disturbing trend that will negatively impact a practice’s ability to collect monies from patients, as well as expose them to significant penalties if the practice does not follow the mandatory guidelines to a T. Please be aware that a similar law may be coming to your state. The time to act is before the law is passed.
Southern California University of Health Sciences has entered into an agreement with Pacific College of Health and Science whereby PCHS’ San Diego and Chicago campuses – including students, faculty, staff, and academic programs – will join SCU effective May 2026, pending regulatory approval. Founded in 1986 as Pacific College of Oriental Medicine, PCHS is not only the largest acupuncture / herbal medicine school in the U.S., but also offers integrative health curriculum in holistic nursing and massage therapy.
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