Jay Greenstein, DC, CCSP, CGFI-L1, CKTP

Dr. Jay Greenstein is the founder and CEO of EMBODI, a technology company that builds custom mobile apps for chiropractic practices, helping doctors improve outcomes and income. He is also the founder and CEO of the Kaizo Health Companies: a multilocation chiropractic and rehabilitation practice sports performance and personal training company and 501-c3 nonprofit that runs clinical trials to identify best practices. Dr. Jay is a task force member for the Future of Chiropractic Strategic Plan and the chairman of the ChiroTech Consortium Workgroup. He is also a sought-out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies; and sits on multiple advisory boards in health care and technology.

Previous Articles

The Robots Aren’t Coming for Your Job - They’re Coming for Your Profits
August 1, 2025 (Vol. 43, Issue 8)
Unlocking the Future of Chiropractic
January 1, 2025 (Vol. 43, Issue 1)
The Games We Play
August 1, 2023 (Vol. 41, Issue 08)
Know Your ABCDs of the New Era in Health Care
April 1, 2018 (Vol. 36, Issue 04)
Take a Ride on the Cloud
August 26, 2011 (Vol. 29, Issue 18)
Using Guidelines to Justify the Need for Care
July 1, 2011 (Vol. 29, Issue 14)
A 7-Step Plan for Implementing Rehab in 30 Days
Promoting High Quality Sports Research
July 3, 1995 (Vol. 13, Issue 14)
Trending
News / Profession
MAHA Launches Chiropractic Hub
MAHA Launches Chiropractic Hub

Building on a historic March 2026 meeting between Make America Healthy Again and chiropractic leadership, MAHA has announced the launch of the MAHA Chiropractic Hub, “a coordinated national partnership uniting MAHA Center, MAHA Action, and the chiropractic profession, including national associations, state organizations, practitioners, educators, researchers, and patient advocates. The Chiropractic Hub will advance federal policy, expand patient access, and build broad public support for chiropractic care across America.”

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Dynamic Chiropractic Staff
Education & Seminars
Confronting the Threat to Chiropractic Education
Confronting the Threat to Chiropractic Education

The chiropractic profession is confronting one of the most significant federal regulatory threats it has faced in decades. A new U.S. Department of Education (ED) accountability framework – commonly referred to as the “Do No Harm” (DNH) regulation – could place many chiropractic programs at risk of losing access to federal financial aid (student loans), potentially reshaping the future of chiropractic education and workforce development across the United States.

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Healthcare / Public Health
From Pain Scores to Performance Metrics
From Pain Scores to Performance Metrics

Pain has become the dominant language of musculoskeletal healthcare. Numeric pain-rating scales and symptom reports are routinely used as primary indicators of clinical success. But while pain reduction is meaningful, it is an incomplete and often misleading representation of recovery. This has real consequences for patient adherence, long-term outcomes, and how conservative care is perceived within the broader healthcare system.

Christopher Proulx, DC, PhD(ABD), CSCS