The chiropractic profession is under a sophisticated and relentless assault from corporate medicine, so strategically executed that most don’t even recognize it happening. The campaign is powerful, calculated, and well-funded, demonstrated by its covert tactics and the millions being invested to carry it out. Corporate medicine's endgame wants only two things from chiropractic: all our patients and all our money – and it is getting it.
| Digital ExclusiveMaking a Difference: F4CP Impact Report
The Foundation for Chiropractic Progress recently released its latest Impact Report – a review of some of the foundation’s marketing and advertising initiatives and accomplishments in 2024. The report details the foundation’s “Made Possible By” advertising campaign, third annual ChiroThon live-stream event, industry awards, the Adjusted Reality podcast, media exposure and more.
"The Foundation for Chiropractic Progress continues to set new benchmarks in education and advocacy for chiropractic care," said Kent Greenawalt, F4CP chairman. "Our 2024 Impact Report showcases the powerful reach of our initiatives – educating millions on drug-free pain management, expanding our global influence and solidifying chiropractic's role in mainstream healthcare. We are proud of these accomplishments and we’re excited to build on this momentum in 2025."
The entire F4CP 2024 Impact Report is available here.