Your Practice

Master the Business of Chiropractic.

You’ve learned how to be a great doctor - but what about how to run a great business? How to increase revenue, enhance practice operations, optimize billing / insurance, manage staff, add new services and modalities, and so much more.

Chiropractic Techniques
Wild West: DCs Take on PTs
California, Nevada DCs defend the chiropractic adjustment.
Dynamic Chiropractic Staff
Marketing / Office / Staff
Why I'm Still Around
What You Can Do to Create Lifetime Chiropractic Assistants and Patients
Lisa Bilodeau, CA
Trending
Your Practice / Business
The Freedom of Cash: Why I Left Insurance Behind
The Freedom of Cash: Why I Left Insurance Behind

You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.

J.T. Anderson, DC
Education & Seminars
Arizona Gets a DC Degree Program
Arizona Gets a DC Degree Program

Southern California University of Health Sciences (SCU) is expanding its doctor of chiropractic program to a satellite campus in Phoenix, Ariz., with a January 2026 date for the inaugural class of students to begin instruction. With the expansion, SCU takes an important step in filling a geographic void in chiropractic education in the West, according to the university.

Dynamic Chiropractic Staff
Healthcare / Public Health
Whole-Being Care Begins Where Quick Fixes End
Whole-Being Care Begins Where Quick Fixes End

At this very moment in history, the public is awakening. They’re questioning what they’ve been told about health – what they eat, how they think, how they manage stress, and what they’ve been prescribed. The recently released MAHA Report is a clarion call for transformation. As the public seeks answers beyond pills and procedures, chiropractic is poised to offer something more: whole-being care.

Sherry McAllister, DC, MS(Ed), CCSP