Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Hygenic President/CEO Appointed to FCP Board of Directors
Marshall Dahneke, CEO and president of Hygenic Corporation, was recently appointed to the Foundation for Chiropractic Progress (FCP) Board of Directors. Dahneke joins a number of other well-known doctors and vendors who are responsible for setting policy and overseeing the activities of the foundation. Other board members include:
- Chairman: Kent Greenawalt, president of Foot Levelers
- Don Petersen, publisher of Dynamic Chiropractic
- Dr. Gerry Clum, president of Life West
- Dr. Mark Ziegler, president of Northwestern Health Sciences University
- Dr. Mark Sanna, president of Breakthrough Coaching
- Dr. Bob Hoffman, President of The Masters Circle
- Dr Carol Ann Malizia
- Dr Terry Yochum
- Dr Mike Flynn
- Dwayne Bennett
Source: Foundation for Chiropractic Progress