Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Shane Davidson, DC, FPSC
Dr. Shane L. Davidson is a chiropractor based in Austin, Texas, specializing in spine care, trauma evaluation, and interdisciplinary case management. A graduate of Palmer College of Chiropractic, he is the youngest Fellow in Primary Spine Care in the U.S., with advanced postgraduate training through SUNY Buffalo Jacobs School of Medicine and Cleveland University Kansas City. Dr. Davidson is trauma qualified, hospital qualified, MRI interpretation qualified, and published in pee- reviewed literature on spinal trauma and biomechanics. He also serves as an adjunct professor at Cleveland University - Kansas City and focuses on objective diagnostics, injury biomechanics, and medically defensible clinical communication within the medical-legal setting.