Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Rob Schroeder, DC
Dr. Rob Schroeder is the president of Innate Sleep Systems and the president and founder of Indy Health and Fitness, a mobile wellness center that works with professional athletes primarily in the motor racing circuits. He has been in private practice since 1993.