Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Nick Karapasas, DC, MS
Dr. Nick Karapasas received his Doctor of Chiropractic degree from New York Chiropractic College and practices in Manchester, Conn. He is the president of the Connecticut Chiropractic Association and a member of the American Chiropractic Association. He joined the Clinical Compass board in 2021 and currently serves as secretary.