Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Maggie Colucci, DC
Dr. Maggie Colucci is vice president of the FCLB, a director of the National Board of Chiropractic Examiners, and a member of the Chiropractic Physician's Board of Nevada. A 2009 recipient of the Nevada Chiropractic Association's Chiropractor of the Year award, Dr. Colucci holds sports injuries diplomates from NYCC and LACC. She currently chairs the FCLB PACE and Interjurisdictional Mobility committees for the FCLB.