The chiropractic profession is under a sophisticated and relentless assault from corporate medicine, so strategically executed that most don’t even recognize it happening. The campaign is powerful, calculated, and well-funded, demonstrated by its covert tactics and the millions being invested to carry it out. Corporate medicine's endgame wants only two things from chiropractic: all our patients and all our money – and it is getting it.
| Digital ExclusiveLisa Williams
Lisa Williams, the creative manager of Core Products International, brings over 22 years of experience in health care and marketing. With a passion for wellness and strategic communication, she combines her expertise to create impactful campaigns that support chiropractors and other health care professionals.