Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Kim Peirano, DACM, LAc
Dr. Kim Peirano practices in San Rafael, Calif. She is an author, speaker, intuitive healer and educator; and the founder of the Integrative Healing Institute, offering CEU courses in the field of spirit-mind-body medicine.