Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Kevin G. Hearon, DC, CCEP, CCSP
Dr. Kevin G. Hearon is an author and international expert on the subject of extremity adjusting. He has trained many of the team doctors for all levels of sports and recreation around the world. You can contact him at kevin@kevinhearon.com.