You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
John Willis, MA, DC
Dr. John Willis took over as editor of Chiropractic History in 1996, assuming responsibilities from Russell Gibbons, who founded the publication 16 years earlier.