Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
John T. Salvucci, Esq.
John Salvucci is the managing partner of Lewis Brisbois’ Philadelphia office and national co-chair of the Life Sciences Practice. He regularly associates in the defense of high-exposure cases. In this capacity, he often is brought in as a consultant tasked with developing an understanding of the key medical and scientific issues, identifying and retaining pre-eminent authorities, and formulating the defense strategy. Over the past 12 years he has associated in more than 100 cases supporting the defense of chiropractors facing claims that HVLA chiropractic cervical manipulation caused a plaintiff’s dissection and subsequent thromboembolic stroke.